Diane Aboulafia.

GreatWork - Diane Aboulafia

PRINCIPAL

Public Relations may be a lot of things, but to Diane it’s really just one thing—the quality of the work. Guided by the belief that an organization’s leaders are its most effective and credible representatives, Diane has an unwavering passion for every project, which drives her to strive for absolute client satisfaction.

More than anything, Diane makes you feel like you’re in safe hands. She’s always prepared, always has one more question you may not have thought of, and always works to understand the situation through your lens. With Diane, you get a partner who listens and collaborates with employees at all levels of your organization, and offers honest counsel. Diane brings steady determination and a deep knowledge of best practices in public relations, a necessary asset to corporate leaders in today’s tough business climate.

Diane has more than 25 years of experience in corporate communications, public affairs, and issues management. Prior to founding GreatWork, she held senior leadership positions in global public relations agencies in the U.S., Europe, and Asia. As Senior Vice President of Waggener Edstrom, a large public relations agency, she established a public affairs practice and launched the agency’s first office in Washington, D.C. She also led the agency’s government relations work for Microsoft in the areas of technology policy and emerging markets. Diane also served as a Seattle Managing Director and Senior Vice President for APCO Worldwide, a leading global public affairs firm, and as the Regional Director/Asia for Ogilvy Public Relations, where she worked with some of the world’s most well-known brands.

Diane’s career began in the political arena. She held positions on the staff of U.S. Senator Carl Levin and former Boston Mayor Kevin White. She has also advised elected officials in Salt Lake City and Seattle.

Diane has been awarded Gold Quill Awards twice by the International Association of Business Communicators. She’s a former board member of the Woodrow Wilson International Center for Scholars in Washington, D.C., Vice Chair of the Trade Development Alliance of Greater Seattle, and remains actively involved in local and national non-profits focusing on human rights and healthcare.